When an activity is fun, are people more inclined to do it? Well, duh.

The world’s deepest bin: http://www.youtube.com/watch?v=cbEKAwCoCKw&

Does this video give you an idea for a fun way to influence people’s behavior for the better? Compete for 2,500 euros in Volkswagen’s Fun Theory competition.

 
• The competition is open to all.
 
• The deadline is November 15, 2009.
 
• The best entries will be displayed publicly.
 
• First prize is 2,500 euros!

Enter The Fun Theory competition here: http://thefuntheory.com/?q=rolighetsstipendiet