I have taken to the road in an effort to help prospective customers understand the value seen by our existing customers. I continue to ask myself and anyone else who will listen, “How do we help folks not using our solution see the tremendous value realized by our existing customers?” Please visit our YouTube channel, http://www.youtube.com/user/newformant, to keep up-to-date on what customers are saying about us.
In my first interview, I speak with Spencer Warncke, the CIO at Steffian Bradley Architects (SBA), to get his thoughts on Newforma and our solution Newforma Project Center. Watch the conversation at http://www.youtube.com/watch?v=o2YC2VaPy5o. SBA has been with Newforma since 2006 and I wanted to understand why they have renewed with us for four years now. In a subscription business the top indication of value is renewal rate, and our renewal rate continues to top 99%. This is even more impressive in 2008/09, when most companies I work with are letting their other subscriptions expire in an effort to save money.
You can visit SBA at http://www.steffian.com.
The following image shows how to subscribe to the Newformant Channel on YouTube.
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